Keynote: Pulling back the curtain on client side research

Friday, February 21, 2014
9:00am - 10:10am


Vendors and clients: Do we understand each other well enough to work as a unified team?

This session will help you understand:

  • What you need to know about your clients
  • What’s already happened before you even got the call
  • How a vendor is ultimately selected
  • What they really need from you
  • How to create long lasting relationships

This will help you approach your clients and new prospects with a different point of view that will help you close more deals, be a better vendor and become a valued partner.