Keynote: Connecting At the Level of Heart

Friday, February 21, 2014
4:45pm - 6:00pm


The word “connections” is a rich one and a wonderful theme for a QRD.  It evokes both visceral ideas and intellectual factors. The focus of the presentation from 4:45 – 6pm is to remember what connected us to qualitative research in the first place and these topics will be explored via an interactive session with participants:

  • Qualitative Research:  What counts cannot be counted – Ways to inspire clients to connect with their target market consumer
  • Connecting at the level of heart- Ways to probe to go well below top-of-mind responses
  • Connecting the Dots – Key Questions Researchers should be asking themselves before analyzing subjective data