Keynote: Connecting At the Level of Heart
Friday, February 21, 2014
4:45pm - 6:00pm
The word “connections” is a rich one and a wonderful theme for a QRD. It evokes both visceral ideas and intellectual factors. The focus of the presentation from 4:45 – 6pm is to remember what connected us to qualitative research in the first place and these topics will be explored via an interactive session with participants:
- Qualitative Research: What counts cannot be counted – Ways to inspire clients to connect with their target market consumer
- Connecting at the level of heart- Ways to probe to go well below top-of-mind responses
- Connecting the Dots – Key Questions Researchers should be asking themselves before analyzing subjective data
Speaker:
Naomi Henderson Notes:
