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Thelma Beam

Psychoanalytics Expert, Research Strategy Group / Mind Meld Consulting Inc.

  • Thelma Beam is rsg's resident psychologist. She is also a Psychotherapist and Certified Hypnotherapist in private practice.  Thelma's area of expertise is Consumer Motivations, and she has developed the technique of Psychoanalytics to understand the unstated and unconscious needs of today’s consumers. She uses projective exercises, discourse analysis and psychoanalytic theory to understand consumer motivation at an unconscious level.
  • Areas of expertise are: Hierarchy of needs, imprinting, mental models, application of psychological theory to marketing issues, discourse analysis, analysis of projective exercises, unconscious programming, archetypes.
  • Thelma Beam is an MBA (York University) and holds a Specialist Psychology undergraduate degree from the University of Toronto. She trained as a psychotherapist (Centre for Training in Psychotherapy) and as a Regression Therapist (Professional Institute for Regression Therapy, California), and is also a Certified Hypnotherapist and an NLP practitioner.