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Deborah Adie Boyd

Humanist / Senior Vice President, Research Strategy Group

  • Deborah is a humanist and senior vice president of rsg with over 14 years of research experience. Deborah is a dynamic moderator, workshop facilitator and pragmatic creative consultant. Her areas of expertise include communications, new product & concept testing, brand identity, usability testing, and understanding consumers. 
  • A fine arts background enhances Deborah's research capabilities in ideation, design, communications testing and advertising evaluations.
  • A graduate of the University of Calgary (BFA), Deborah is also a Certified Professional Coach (CPC) and an Energy Leadership Master Practitioner (ELI-MP) through iPEC (Institute for Professional Excellence in Coaching). She also holds a certificate in the Foundations of Expressive Art Therapy (ISIS). Deborah is a member of the Marketing Research and Intelligence Association (MRIA).