Vice President, Ipsos Reid UU
France is an award-winning qualitative researcher with 16 years of experience which straddles the advertising, marketing and market research industries. Over the past 9 years in market research, France has moderated 400+ focus groups and has won an MRIA ‘Best in Class’ award for her qualitative work.
Previous to joining Ipsos Reid UU France was part of the management team at Youthography, a boutique research company which focused exclusively on youth and young people. As such, France has extensive experience working on categories and brands which target children, tweens, teens, young adults, and parents, as well as utilizing non-traditional, even unorthodox, research methodologies to connect with these hard-to-speak-to consumer audiences.
France holds a B.A. Hons. in Sociology and Mass Communications from York University, and a Specialized Diploma in Creative Advertising from Seneca College of Applied Arts and Technology.