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Kathy Cheng

Vice President, Cultural Markets Research Environics Research Group

Kathy is a leading researcher in the multicultural and new Canadians markets. She has 16 years experience in qualitative and quantitative methodologies.

Prior to Environics, Kathy worked with Ipsos-Reid, where she developed and headed up ethnic/new Canadians research practice and became a subject matter expert in this market. She has helped clients in financial services, consumer packaged goods, telecommunications, retail, media and not-for-profit sectors understand the diverse and fast changing cultural markets.

Prior to immigrating to Canada 12 years ago, Kathy spent a number of years with ACNielsen Shanghai where she travelled extensively and conducted literally hundreds of focus groups and in-depth interviews helping multinational companies understand and grow the China market. Kathy moderates in Mandarin and English.

Kathy has an MA in English Literature and Cross-cultural Communications. She is a co-author of the upcoming book, Migration Nation: A Practical Guide To Doing Business in Globalized Canada, that will be published in spring 2014.