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Caroline Wilson

Founder & Managing Director, Vireo Research

Caroline has over 12 years experience in marketing, research and strategic consulting. She is experienced in developing long-term research and marketing programs for companies and organizations seeking to harness the power of community. She's worked with a wide range of clients across North America and Europe, and is passionate about brands and organizations both global and local.

She worked in research and strategy for boutique IP research agency, Corbin Partners and the youth marketing agency, Youthography, before founding Vireo Research in 2009.

Caroline grew up in both Canada and the UK. She has a diploma in Health and Social Studies, and an M.A. in English Literature from the University of Glasgow. She sits on the board of The Sharing Place Food Bank, and teaches New Research Technology for the Post-Graduate Market Research Analyst program at Georgian College.