Marketing Research Manager, Mondelez
Linda Turner is Sr. Marketing Research Manager at Mondelez Canada Inc. for the Gum and Cough portfolio, which includes the Global Brands Trident and Halls. Mondel?z International is the world's largest chocolatier, biscuit baker and candy maker, and the second-largest maker of gum.
She is responsible for Consumer Insights & Strategy which encompasses all aspects of brand communication testing, product innovation testing, brand health tracking, product benchmarking, Marketing Mix analysis and pricing and promotion analysis.
She held the same position at Kraft Foods Inc., the predecessor to Mondel?z International, for 4 years in the Natural Cheese Sector, whose brands include Cracker Barrel, Kraft Shredded Cheese and aMOOza! cheese string.
Linda spent 10 years with SC Johnson and Sons in various roles of increasing responsibility in Customer & Category Insights, including a 2 year term in the UK, and prior to that was with the AC Nielsen Company. She received a Bachelor of Commerce from McMaster University.